Clicks CEO |
Below is what I wrote in April 2012 under the heading Clicks Humpty Dumpty stock situation. But judging by this week's Sunday Times it is as Humpty Dumpty as ever.
It's odd the way some of these big companies can't change course once they are programmed to do something, even it is clearly bad for business.
Clicks, headed by CEO David Kneale started with health, home and beauty stores, but when it added pharmacies it seems to have forgotten that these require pharmacists. And as there is a great shortages of these qualified people Clicks is constantly rubbing its customers up the wrong way.
Add to that the general poor service.
This is what appeared in this week's Consumer Forum in the Sunday Times. The problems its readers had at the pharmacies mirrored my experiences of more that a year ago, although it's Healthbasics supply problem has improved.
The second item headed And poor service at others refers to the Long Beach Mall branch which is in my area. I don't go there very often now but when I do I have found the service virtually non-existent.
My wife and I now get our medication from the family owned Sun Valley Pharmacy which is in the same mall. Its motto is: A Passion for Caring and the service there is everything that Clicks is not.
Through the Sunday Times Clicks assures readers that the issues will be addressed with the urgency they deserve.
I find this very hard to believe. My bet is that in another year nothing much will have changed particularly at the pharmacies.
Clicks had a 13.6% increase in turnover to R17.5 - billion in the year to August 2013. So no wonder it doesn't worry too much about giving bad service.
But if it goes on like this:
All Kneale's staff and all his men
Won't put Clicks together again.
April 2012
Dear Consumers,
It’s your Consumer
Watchdog here and this time he was wide awake with all his senses on
full alert. In the numerous gaps on the shelves he was able to get a whiff of
what had been there, but even his keen nose was unable to establish how long
ago this was.
As he walked down
the isles in the Clicks stores his tail was not wagging happily; it was
drooping pathetically. You see us sniffer hounds have to have our daily
vitamins for our coat to remain glossy and to be able to do our job properly.
Alright he couldn’t check all the 590 stores across Southern Africa that include
Musica and The Body Shop that are in the Group and you
might say that two in Cape Town are not a fair
sample.
But they turned out to be just the
tip of what the Group admitted had been a huge stock headache.
Things had not been clicking in the stores that
include 280 retails pharmacies, which is the
largest chain of this kind in South Africa .
Funny how I got wind of this many
months ago when I complained to David
Kneale that I couldn’t get any salmon oil capsules at the Long Beach Mall branch. He rectified this by having
the branch manager deliver some to my house.
But it seems the much wider problem
of too many missing items went unchecked. Even Healthbasics, which is Clicks’ own
vitamin brand, was often not there.
In one isle alone in the Long Beach branch, which is not very big, I counted over 200 gaps on the shelves. And a lot of them had Out of Stock stickers on them for you shoppers, who
are too stupid to realise what empty means.
When I continued to complain at my local branch the
staff would shrug their shoulders as if to say We
get the flack for something over which we have
no control.
This time I not only went to the Long Beach branch but I also
visited the one at Constantia Village , which is in a very
upmarket area and could be the busiest mall in the country. It was the same
story there.
So your Watchdog, who is
always mindfully of the interests of the consumer, sent another barking email to David in his
ivory tower at head office. He did what too many CEO’s do when
they are contacted directly; he passed the buck to Amanda Graham, his head
of merchandising.
Don’t you think it would have been a
far better public relations exercise if David had
personally answered my email complaint?
We’ve had a torrid
time with our private label (Healthbasics) and we’ve let the customer down, Amanda told me. They
had moved to different suppliers twice in the last year and this had led to out of stocks for long periods of time, a
situation which we are still experiencing.
That’s pretty Humpty
Dumpty don’t you think? If they had got nothing else right you would
have thought that a large Group like Clicks that is quoted on the Johannesburg
Stock Exchange would have made sure of
getting adequate stocks of its own brand wouldn’t you?
Humpty Dumpty is everywhere.
The steps
that are being taken to rectify the situation include, of all things, providing
additional space.
Would it be too much to ask for them to first make sure that the existing space
is always full?
I would like to take this opportunity
to again apologise for the inconvenience you and your readers have experienced, were Amanda Graham’s commendable parting words.
We’ll have to see if a real improvement
actually materialises. But one thing is certain your Consumer
Watchdog will continue doing his rounds; sniffing here and there and
looking to ensure you consumers get the best service possible.
NEWS FLASH: It’s 11.00 am,
Sunday and I have just been to the Long Beach branch to collect chronic medication (that keeps you alive)
for myself and my wife only to find that Humpty
Dumpty had taken over the dispensary. It was
securely fenced off because the duty pharmacist had not pitched. And we
couldn’t get our medication anywhere else because Clicks have our scripts.
NEWS FLASH 2: It's 11.00 am, Wednesday 2 May and the pharmacy is once again fenced off. What about people who need medication urgently but can't get it because Clicks have their scripts?
NEWS FLASH 2: It's 11.00 am, Wednesday 2 May and the pharmacy is once again fenced off. What about people who need medication urgently but can't get it because Clicks have their scripts?
Jon, the Consumer
Watchdog with an excellent sense of smell, provided he can always get
the necessary vitamins.