The latest edition of the Johannesburg based Sunday
Times carries a revealing special report supplement to celebrate its 110th
anniversary.
In it the current Editor Bongani
Siqoko tells us: “We have brought down to earth the most powerful for
exploiting the poor and the downtrodden of our country.”
That might have been in the past but
is that what’s happening now?
Why has his paper ignored a deplorable scandal that
without a doubt is “exploiting the poor and downtrodden of our country” and has
been bringing big business handsome profits for years?
The Sunday Times even has it own Consumer Watchdog
Megan Power who writes a column each week.
To make matters worse it’s been there for all to see
week in and week out effectively bringing the morality of newspapers in general
into disrepute.
Under the heading
of Herbalists the daily newspaper The Citizen is coining it with advertisements
from people fraudulently calling themselves doctors, professors and all kinds
of other experts. They promise the poor and uneducated miracle cures, instant
wealth and a host of other dubious ways to improve their lives.
All for a price of
course.
Even the Editor Steven Motale agreed with me TWO
YEARS AGO (citizen's dubious ads) that these advertisements were not believable, but his paper has
never stopped churning out these lies.
No wonder the South African Editor’s Forum (SANEF),
which claims to be “committed to encouraging ethically driven media”, says on
its website that the newspaper industry around the world “is often maligned for
its lack of integrity.”
Well with papers like The Citizen, that doesn’t even
believe in the veracity of everything it prints, you can understand why this
industry has that unenviable reputation.
Needless to say as far as I know not a single member of SANEF has done anything to try and stop this immoral practice at The Citizen. In fact when I tried to get comment from this upholder of free speech I got a rude brush off (questionable ethics).
Needless to say as far as I know not a single member of SANEF has done anything to try and stop this immoral practice at The Citizen. In fact when I tried to get comment from this upholder of free speech I got a rude brush off (questionable ethics).
The Sunday Time’s anniversary supplement might have
inadvertently provided the answer as to why neither the Sunday Times, nor SANEF
or any other newspaper in South
Africa has yet had the guts to take The
Citizen to task for so badly bringing down standards in the industry.
A story headed CAXTON
HAS A LONG RELATIONSHIP WITH TIMES MEDIA explained it all.
Caxton Printers in Johannesburg is the largest single-site print
factory in the country, it revealed. “In total, 103 different products,
including some 10 daily newspapers and six weekend newspapers are printed at
the site,” Jaco Koekmoer,
CEO of Caxton Cold Set was quoted as saying.
“These include the Caxton owned The
Citizen, as well as many of its free community newspapers, in addition to the
daily and weekend newspapers the company prints on behalf of other publishers,
such as the Times Media group, owners of the Sunday Times.”
He said that while they had previously
printed supplements for the Sunday Times they had been printing the main body
of the paper for the last three and half years.
So that’s why the Sunday Times and every
other paper in South Africa together with all their editors find The Citizen’s
lucrative blight on the media is far too hot to do anything about.
It is even being ignored by the South
African Advertising Standards Authority (ASA), a media finance body, that once
told a judge that “Publishing misleading
advertising is intrinsically harmful to consumers” and that it was “only
the ASA that monitors the advertising industry as a whole and responds to
complaints speedily and effectively.”
So “effectively” that it also lies
because when I submitted complaints to it about these dubious ads in The
Citizen it refused to consider them (ridiculous asa).
I have no doubt that if a different kind of business was being run contrary to the public interest the Sunday Times would not hesitate to set its investigation reporters onto it in keeping with its motto: The paper for the people.
I have no doubt that if a different kind of business was being run contrary to the public interest the Sunday Times would not hesitate to set its investigation reporters onto it in keeping with its motto: The paper for the people.
Siqoko claimed in that anniversary report that his
paper “will remain non-aligned.” But no doubt that does not apply in the case
of The Citizen because they are all in bed together.
And those who sleep together stick together.
Regards
Jon, the Poor Man’s Press Ombudsman who
exposes media LIES when nobody else
will.
P.S. In the past I tried to get comment from secretive
media baron Terry Moolman,
Caxton’s majority shareholder, but I got
nowhere. (caxton bosses duck dubious advertisng issue)