His nickname Biff is derived from Buffel, the Afrikaans word for Buffalo.
|SMITH AND HIS FAMILY IN HAPPIER TIMES|
|IF YOU CAN SEE IT THE APOLOGY IS ON THE RIGHT|
whereas the original story was on the left with an even bigger
headline than the SARS one here
A WEEK LATER ON MAY 31
Having been quoted earlier as standing by her paper's Noah report of May 24 the Sunday Times Editor Phylicia Oppelt came up with this wishy-washy apology that took up nearly half of Page 4.
"Clearly we had not delved down into the facts as deeply as we should," she wrote. "On reflection should this story have been offered to readers in the condition that it was? No.
"Was it sufficiently weighty to be offered as the main story on our front page? No."
Nowhere in her long winded explanation of why her paper got it wrong did she mention the one aspect that was the key to getting it right. And that was to get Noah's view before the story was published - one of the basics of good journalism that every cub reporter is taught.
But when the Sunday Times could not get hold him it couldn't wait to get into print as if this was a world shattering scoop. The result was that Oppelt had egg on her face two weeks running.
In typical newspaper style the headline for her apology was an innocuous one design to disguise what really happened.
It would have been too daring for it to have said something like: Sorry we got our Trevor Noah 'family tragedy' story wrong. Here's how it came about.