And in an ad on
|This is the ad on SADA's|
|This is obviously not true unless the manufacturer can prove|
it has canvassed ever dentist in the world. And if you lie about
one thing how can anybody believe anything else you claim?
The ASA decided that as the toothpaste was not licensed as a medicine P&G could not be allowed to make any medicinal claims about it. The authority stated that consumers would have got the impression that the toothpaste could reverse damaged enamel within two weeks and the use of the words “repair” and “restore” implied that it could do much the same thing for gum disease.
|Katharine is a South African journalist who writes news stories mainly about health.|
My experience with this type of company was much the same as hers so they mustn't
complain if they are not properly represented in this post of mine.